Private Lunch and Client Experience

Over three days, Arcadia Earth was transformed into a fully branded environment that showcased Gaggenau's newest collection of luxury appliances through a series of curated experiences. Following a full day dedicated to installation and production, the venue hosted multiple private events designed to engage different audiences while highlighting the craftsmanship and innovation behind the new, sleek product line.

The Marketplace Lounge welcomed guests with dramatic black velvet pipe-and-drape installations, custom branding, and artistic design elements that created a refined first impression. Throughout the venue, premium ovens, coffee systems, microwaves, and other appliances were thoughtfully displayed, allowing guests to interact directly with the products while Gaggenau's design team demonstrated key features and unveiled the latest collection.

Private lunches and dinners in the Projection Mapping Rooms offered intimate opportunities for clients and partners to connect, while an evening cocktail reception welcomed a larger audience to experience the launch. Custom digital content, created by Quiver, complemented the event's sophisticated aesthetic, while live entertainment, including a DJ and string musicians, helped create an elevated atmosphere throughout the activation.